The advent
of the Web 2.0 (Web 2.0 describes World Wide Web sites that use
technology beyond the static pages of earlier Web sites). Web 2.0 has caused
social profiling and is a growing concern
for internet privacy. Web 2.0 is the system that facilitates
participatory information sharing and collaboration on the Internet, in social
networking media websites like Facebook and MySpace. These social networking
sites have seen a boom in their popularity starting from the late 2000s.
Through these websites many people are giving their personal information out on
the internet.
These social networks keep track of all
interactions used on their sites and save them for later use.Issues include
cyber stalking, location disclosure, social profiling, 3rd party personal
information disclosure, and government use of social network websites in
investigations without the safeguard of a search warrant.
Social networking sites have become very
popular avenues for people to communicate with family, friends and colleagues
from around the corner or across the globe. While there can be benefits from
the collaborative, distributed approaches promoted by responsible use of social
networking sites, there are information security and privacy concerns. The
volume and accessibility of personal information available on social networking
sites have attracted malicious people who seek to exploit this information. The
same technologies that invite user participation also make the sites easier to
infect with malware that can shut down an organization's networks, or keystroke
loggers that can steal credentials. Common social networking risks such as
spear phishing, social
engineering, spoofing, and web application
attacks attempt to steal a person's identity. Such attacks are often successful
due to the assumption of being in a trusting environment social networks
create.
Security and privacy related to social
networking sites are fundamentally behavioral issues, not technology issues.
The more information a person posts, the more information becomes available for
a potential compromise by those with malicious intentions. People who provide
private, sensitive or confidential information about themselves or other
people, whether wittingly or unwittingly, pose a higher risk to themselves and
others.
Information such as a person's social
security number, street address, phone number, financial information, or
confidential business information should not be published online. Similarly,
posting photos, videos or audio files could lead to an organization's breach of
confidentiality or an individual's breach of privacy.


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